Currently, broadcasters only compete on the basis of ‘Who-has-what-content’.
Broadcasters are looking for new ways to monetize and exploit their full bouquets of content through content discovery
During most content viewing experiences, viewers have their smartphones in close proximity.
Introducing ARtv. A web-based augmented reality second screen solution that allows broadcasters to;
Afford their viewers the ability to discover new content
Exploit advertising opportunities through second screen engagement
ARtv gives broadcasters a competitive engagement advantage ARtv generates/increases advertising revenues for broadcasters
Just under 28 000 TV channels globally. Market valued at $50bn 95% of media companies see interoperability between software systems as critical for the future